The  world needs a shift — a full one hundred eighty degrees. Too many companies chase profit, losing sight of their impact. Forgetting the earth, forgetting the people. We refuse to follow that path. Our name is reminder. A force that drives every decision we make.

Choosing secondhand is a conscious choice. Every item carries its own story and its uniqueness makes you want to own them forever.

With every item sold, we give back. €1,80 is donated to a cause that matters. A small step, but steps create movement. And movement leads to real change. We hope we can inspire others to do the same. As together, we can make a significant difference.

We chose to donate to Land Van Ons. This is a Dutch cooperative, funded by citizens. Since 1990, biodiversity in the Netherlands has declined by 27%. Two-thirds of the country is agricultural land of which most of it is exploited as a monoculture, which severely limits biodiversity. Land van Ons buys agricultural land to restore its biodiversity and landscape through responsible farming.